Friday, 14 October 2011

Hitmen launch 3rd annual Hockey Mums Fight Breast Cancer Campaign

Calgary, AB - October is Breast Cancer Awareness Month and the Calgary Hitmen Hockey Club is proud to launch the third annual Hockey Mums Fight Breast Cancer Campaign with community partner the TELUS Calgary Community Board.

The Campaign, which raised more than $25,000 last season, features an online Game Worn Jersey and Helmet Auction to support the Canadian Breast Cancer Foundation (CBCF) Prairies/NWT Region.

Fans can bid on the Calgary Hitmen game worn black and pink jerseys and pink helmets by following the Hockey Mums Fight Breast Cancer link on or by visiting Elevate Auctions at The auction closes Wednesday, October 26 at 9:00 p.m. MST.

Calgary will showcase the pink helmets on Sunday, October 23, during the home game warm-up against the Kootenay Ice. Both the jerseys and helmets will then be worn at the Hockey Mums Fight Breast Cancer Game on Saturday, October 29 when the Hitmen host the Everett Silvertips. Game time is 7:00 p.m. at Scotiabank Saddledome. Fans with the winning auction bids will be presented with their signed jersey and helmet following the game.

In addition, fans can support the Campaign through on-site donations and the purchase of CBCF promotional items. Plus, 50/50 proceeds from the October 29 matchup will also support the cause.

“The Calgary Hitmen are very excited to have the TELUS Calgary Community Board, our players, staff and all Hitmen fans join in the fight against breast cancer,” said Mike Moore, Calgary Hitmen director of Business Operations. “Hockey Mums Fight Breast Cancer Campaign is an exciting promotion we proudly support. Our players enjoy wearing the pink themed jerseys and helmets and recognize the value of contributing to this cause. Our goal is to make a significant contribution to support breast cancer research and continue to raise awareness of this threat to women’s health.”

The TELUS Calgary Community Board is led by Ken King and 15 local community leaders who are passionate about making Calgary even better for our youth. They provide funding for local charities and support them through grants and expertise. This year, the TELUS Calgary Community Board will invest $500,000 in local youth projects.  Calgary charities are invited to apply for funding at

Since 2000, TELUS has given more than $15 million for research, early detection and treatment of cancer in Canada. Hitmen fans can show their support by visiting TELUS' Facebook page at and create their own Pink Network: an online, shareable photo gallery of their best friends, their support network and the people they cherish. For every new photo gallery created, TELUS will contribute an additional $1 to the Foundation.

And right now TELUS will contribute $25 to the Canadian Breast Cancer Foundation for each purchase of a pink BlackBerry Curve 9360 from TELUS and an additional $5 with each purchase of select pink phone accessories.

“The Canadian Breast Cancer Foundation is honored to be the beneficiary of the third annual Hockey Mums Fight Breast Cancer fundraising initiative,” said Willow Carriere, development officer of the Canadian Breast Cancer Foundation Prairies/NWT Region. “With the support of corporate partners like the Calgary Hitmen and TELUS Calgary Community Board, the Foundation is able to work towards creating a future without breast cancer, not only by raising funds to support innovative research, but also create public awareness of a disease that will affect one in nine Canadian women at some point during their lifetime.” 

Breast Cancer Facts
Breast cancer is the most commonly diagnosed cancer among Canadian women. One in nine Canadian women is expected to develop breast cancer at some point during her lifetime and one in 29 Canadian women will die from breast cancer. Since 1986, breast cancer mortality rates have declined by 35%. The current five-year survival rate for a woman diagnosed with breast cancer is 88% largely as a result of improvements in screening and treatment.
All Calgarians are invited to join the Calgary Hitmen Hockey Club and TELUS Calgary Community Board to support Hockey Mums Fight Breast Cancer Campaign.  For more information, visit

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